How to Run Google Ads for Cruise Packages | Cruise ships | Cruise lines | Cruise booking ?

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Lets discuss how to run a profitable ad campaign for your cruise packages or to make your current ads generate more revenue. The Cruise booking Industry is highly competitive as we have big brands, small tour operators and agencies involved and hence we are here to give you tips to optimize your google ads for cruise bookings. Pal digital marketing is the best and leading PPC Marketing for Google Ad Marketing for Cruise Ship Campaign

With strategically placing keywords and optimizing landing pages we can increase the conversion of the visitors.

digital-marketing-for cruise-booking

Below discussion will help you how to set up

  1. Set your Goal

Before spending a single penny, the aim should be clear. what exactly we want from google ads.

  • Is it about getting direct leads for calls/ emails and get them converted.
  • Or customers can directly make reservations from our own website.
  • Increasing awareness or promotion of your travel agency.

Once the agenda is clear, the campaign type, bidding strategy and landing page of website can be decided. For instance, if an agency owners primarily targets direct bookings from website he/she should focus on “search campaigns” for conversions.

2. Set keyword research

Selecting the right keyword is base of any successful google ad campaign. The customers usually search by destination+ cruise or offer/ discount based keywords.

To name a few examples :

  • Book Mediterranean cruise packages.
  • Affordable Caribbean cruises.
  • Luxury Alaska cruises.
  • Family vacation deals.

While If we talk about long tail keywords, it has better conversion rates. for example:

  • 7-day Mediterranean cruise from Alaska.
  • Romantic honeymoon cruise for couples.
  • Dubai to signapore cruises.
  • Cruises packages under $1000.

We can also use tools like Google keyword planner or Ubersuggest to identify search volumes. We should avoid negative keywords like “free”, “jobs” or “reviews” to avoid wastage on time and money.

3. Choose the right campaign:

Since google ads provides various search campaigns, we need to figure out what suits the more. The most effective and trending campaigns for cruise bookings are :

  1. Search Campaigns: The most common and obvious, whenever a user search for cruise deals, the ads appear in search results.
  2. Performance Max – With the use of machine learning, the search results are displayed over multiple platforms like youtube, gmail, search and it a great to remarket and better visibility.
  3. Display of campaigns– Good options for re-marketing and displaying banners on travel related youtube videos and websites.

Step 4: Write impressive Ad copy

The ad should make the website visitor stop scrolling and feel the experience. Highlight the experience, just not the selling the itinerary. For instance headline is ” Grab a 7 day tour on Caribbean cruise- All inclusive deals” while description should be “Sail with Royal Caribbean and experience the luxury dining and entertainment. The discounts are upto 40% for limited time! Book your slot today”

A strong Ad copy should always include : emotion reflections like ” luxury, adventure, relaxing” ,numbers too like “7 days, 40% discount”, Call/ click to action words like “book now”.

5. Optimize the Landing Page:

It should include following key elements for better conversions.

  • Appealing cruise Images.
  • Distinct headline– Discover your next cruise adventure trip
  • Trust signals like – Testimonials, star ratings and feedbacks.
  • Package details– like Itinerary dates and costs involved.
  • Develop sense of urgency– like limited offer/ seats.
  • Easy Call/ click to action– “book/ call” now or get price.

6. Add Remarketing:

Cruise booking is something which is not bought/ booked in first go, so there is a likelihood that many travellers will not close deal in first visit which is where your re-marketing plays a pivotal role. We can pitch in a “remarketing campaign” and show follow up ads, example “Still dreaming about Caribbean cruise, grab the offer now and save upto 30%”

7. Track your conversions/ progress:

You can use google tag manager to track duration visitor was there on website, number of conversions, forms submitted, number of calls made. Use the data analysis to continuously optimize your ad.

Speaking of Google Ads, there would be instances that your google ad account may get suspended, in that case please do not worry we are just a click away. Find why the account gets suspended and how to recover it

If you have already been doing what is discussed above, we are here to help. Travel PPC marketing is best in the business to help you run google Ads for cruise booking calls.

Are you getting cruise booking calls, leads online? if not then you are missing out to target a large audience.

For SEO for cruise booking websites, Contact Us. We have an Expertise in Marketing More Then 10 Years: Travel PPC Marketing specialize in digital marketing & setting up Google Ads PPC Campaign for the Travel Industry, particularly in Cruise Booking, Flight booking, Hotel Booking, Bus / Car Reservation and more.

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