Google Ads account suspension can be a serious setback for travel agents. This guide will help you understand the core reason and we’ll walk you through the steps to restore it. Don’t let the suspension stop your business growth. We are the Google Ads recovery experts and have been doing best in the business since a long time.

Our PPC experts helps in diagnosing the exact policy violations, fixing complex issues (Circumventing Systems, Misrepresentation, Unpaid Balance), and crafting a compliant, successful appeal. We talk Google’s language to get your account reinstated fast.

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Many travel agencies faces account suspensions due to violations of advertising policies or other issues. Lets quickly discuss other factors too one by one.

Why Google Suspends Ad Accounts

Google prioritizes creating a safe and positive experience for both advertisers and users. Any violation of these policies or terms and conditions can lead to an immediate account suspension.

While travel businesses are typically notified of policy violations but in some cases, accounts may be suspended or disabled without prior warning.

Primary Reasons for Google Ads Account Suspension

Understanding the common causes of suspension is crucial for prevention and recovery:

Trademark Issues: Using copyrighted brand names or trademarks without proper authorization.
Invalid API Usage: Issues with the Application Programming Interface (API) used for website management.
Missing Policy Information: Failure to clearly state necessary policies (e.g., privacy, refund) on your website.
Unstated Terms and Conditions: Missing terms and conditions on your platform.
Unstructured Website: A poorly designed or non-functional / slow website that provides a negative user experience.
Unprofessional Account Setup and Management: Poorly configured or managed PPC campaigns that do not comply to best practices.
Incorrect Payment Methods: Using invalid, expired, or suspicious payment information.

Policy Violations Leading to Suspension

Google’s policies are strict for covering the content and format of ads, as well as the behaviour of advertising campaigns. Suspensions frequently occur for reasons such as:

Circumventing Systems: Attempts to bypass or interfere with Google’s advertising systems and processes.
Malicious Software: Linking to sites containing malware or other harmful software.
Compromised Sites: Advertising websites that have been hacked or compromised.
Unacceptable Business Practices: Engaging in deceptive or harmful business activities.
Misleading or False Advertising: Using untruthful claims or deceptive promotions.
Promoting Prohibited Products/Services: Advertising items or services that Google’s policies forbid.
Fraudulent or Ambiguous Practices: Any activity deemed fraudulent or lacking clarity.

Billing-Related Account Suspensions

Suspicious payment activities can also trigger a suspension: For Example

Unpaid Balance: Accounts with outstanding balances or overdue payments.
Expired or Insufficient Funds: Using credit cards that are expired or lack sufficient funds.
Suspicious Payments: Google flagging payment activities as unusual or potentially fraudulent.

Previous Account Violations

If a new Google Ads account is linked to an account that was previously suspended, it increases the likelihood of the new account also being suspended, especially if there are ongoing policy violations or suspicious activities detected.

How to Recover a Suspended Google Ads Travel Account

If your Google Ads travel campaign or account has been suspended, the immediate step is to submit an appeal. Before doing so, it is critical to: Identify the Root Cause and thoroughly investigate to know the exact reason for the suspension..

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Handling Google Ads account suspensions can be complex So if you are unsure about the recovery process, we are here for the professional assistance. Our media experts in PPC for the travel industry can help diagnose the issues, ensure compliance, and guide you through the appeal process to get your account back online and generating valuable travel leads and calls.